Our Purpose

In the early 2000s, our founder, Jake Evans saw how California soil was being saturated with synthetic, petroleum-derived chemicals, and depleted of its natural ability to sequester carbon and retain precious water. He realized how the fruits and vegetables we grow for our families were being robbed of their taste, nutritional value, and natural goodness. In addition to all the synthetic-based fertilizers, a myriad of new products entering the market claimed to be ‘natural and organic,’ but weren’t. The organics industry lacked standards – and so did the products upon which our soil fertility depends. Jake decided to set up True Organic Products, Inc to serve agricultural organic produce growers with the safest, easiest to use, organic fertilizer.

After having become the worldwide leader in organic fertilizer over their 15 years in the agricultural industry, Jake and the team saw the opportunity to create a new line of plant foods and soils for the home gardener based on a surprisingly simple idea, one that’s embodied in the name: True Organic. They thought, what if we sourced only premium ingredients – avoiding all chemicals, additives, or fillers – and spelled them out clearly on the label so the home gardener could understand them.

What if we managed the entire manufacturing process, from the ethical sourcing of ingredients to customer satisfaction? And what if we worked with both colleagues and competitors in a collaborative fashion to help raise standards for the entire industry?


  • Our mission is to bring out the best in all organic products.  We’ve spent the last 15 years helping shape organic standards to protect you and your family.


  • True Organic™ is the worldwide leader in diverse and innovative production of organic fertilizers. Owner and CEO Jake Evans started in the organic fertilizer business in the late 1990’s. Learning from the ground up, he used the fundamentals of agronomy and soil fertility to develop TRUE’s first pelleted and liquid fertilizers.


Our products are rigorously tested for pathogens. In fact, we’re the first plant food manufacturer to obtain ISO 22000 certification from Bureau Veritas, which means we have a food safety management system in place to help produce a safer product to grow your food in.


  • At True Organic™, we invest more in Research & Development than any organic plant food company to fully understand how our formulas enhance soil health, food safety, and contribute to regenerative agriculture.

Early Adopter 

An organic fraud prevention program to help minimize or eliminate organic fraud inside and outside of the United States. Addressing organic fraud on several fronts ranging from our farm bill priorities to a major private-sector initiative, the program helps businesses develop organic fraud prevention plans and report suspected fraud to USDA’s National Organic Program.

Foundation Member

California Certified Organic Farmers (CCOF) advances organic agriculture for a healthy world, through supporting organic policy education and grants, and providing organic certification. CCOF is a nonprofit organization governed by the people who grow and make our food. Founded in California more than 40 years ago, CCOF now spans North America and is internationally recognized. CCOF Principles include Animal Welfare, Carbon Sequestration, Ecosystem Protection. Protecting from Genetically Modified Organisms (GMOs), Processing Standards and Social Justice.  Together, we work to realize a future where organic is the norm.

Board Member  

The Organic Trade Association (OTA) promotes and protects ORGANIC with a unifying voice that serves and engages its diverse members from farm to marketplace, ensuring that all parts along the organic value chain have a strong voice with government and the public.  Representing over 9,500 organic businesses across 50 states, OTA members represent the diversity of today's organic industry. 


The Organic Center is your trusted resource for scientific reporting on agriculture and food,  serving up our unbiased scientific findings in distilled bites so you can make more informed decisions.

Improve your soil and planet… one square foot at a time

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