In the early 2000s, our founder, Jake Evans saw how California soil was being saturated with synthetic, petroleum-derived chemicals, and depleted of its natural ability to sequester carbon and retain precious water. He realized how the fruits and vegetables we grow for our families were being robbed of their taste, nutritional value, and natural goodness. In addition to all the synthetic-based fertilizers, a myriad of new products entering the market claimed to be ‘natural and organic,’ but weren’t. The organics industry lacked standards – and so did the products upon which our soil fertility depends. Jake decided to set up True Organic Products, Inc to serve agricultural organic produce growers with the safest, easiest to use, organic fertilizer.
After having become the worldwide leader in organic fertilizer over their 15 years in the agricultural industry, Jake and the team saw the opportunity to create a new line of plant foods and soils for the home gardener based on a surprisingly simple idea, one that’s embodied in the name: True Organic. They thought, what if we sourced only premium ingredients – avoiding all chemicals, additives, or fillers – and spelled them out clearly on the label so the home gardener could understand them.
What if we managed the entire manufacturing process, from the ethical sourcing of ingredients to customer satisfaction? And what if we worked with both colleagues and competitors in a collaborative fashion to help raise standards for the entire industry?